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Bandwidth Barn | The Woodstock Exchange | 66-68 Albert Road | Woodstock

Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1800 past events in 120 countries around the world in 2014.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!



Nov 15
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Nov 16
  • Arrive, simple breakfast & coffee
  • Business model canvass introduction
  • Mentors arrive
  • Lunch
  • 2nd wave of coaches arrive
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Nov 17
  • Arrive, simple breakfast & coffee
  • Mentors arrive
  • Lunch
  • Gut check. Start prepping for presentations
  • Submit presentations and have supper
  • Judging & awards
  • Wrapup
  • Go home!
Platinum Sponsors

Eric Edelstein


Eric is a Financial Analyst turned Serial Tech Entrepreneur, and occasional Angel Investor. He has co-founded many of South Africa's largest Internet marketing & product companies such as the incuBeta group (Click2Customers, TrafficSynergy, & Yola) & Springleap.His latest venture provides software for organisations looking to constructively engage with their customers and employees -

Eric is passionate about all types of online marketing, but especially search marketing (pay per click & search engine optimisation), affiliate marketing and social media marketing. He is based in Cape Town, South Africa, but spent the first half of 2011 living in San Francisco and Silicon Valley.

He speaks regularly at tech conferences, and writes for business & technology media. Eric was included in Mail & Guardian's "Top 200 young people to have lunch with", and Old Mutual's "Top 36 South African young entrepreneurs".

Rapelang Rabana

Rekindle Learning

Featured on the cover of Forbes Africa before the age of 30, Rapelang Rabana was the founding CEO of Yeigo, an innovative Cape Town based company that developed some of the world’s earliest mobile VoIP applications. Yeigo created ground-breaking applications and services that took advantage of the internet, mobile and cloud computing technologies to tackle the cost of communication. In 2008, the Swiss-headquartered Telfree Group of Companies, a pioneering next-generation telecoms operator, acquired a majority stake in Yeigo, enabling the group to provide the full range of telecommunications services as a fully licensed operator in South Africa.

Andrew Valentine

CEO Street Car

An accomplished entrepreneur and CEO with particular expertise in initiating, growing and exiting new businesses, most notably Streetcar Limited which enjoyed average annual compound growth of 250% per year for 7 years.
His primary interests are opportunity recognition, product and service design, consumer behaviour, branding, marketing (both online and offline), operations management, technology strategy, optimising growth, financial modelling, capital raising, maximising human capital and exit execution.

Rob Gilmour

Segopotso Moshapo

Technology Innovation Agency

Silver Sponsors

Neil Hinrichsen

Neil's first company Realtime won numerous "Best Company" awards in
the IT industry, was the first company on the Internet in South
Africa, and was Netscape's third regional partner in the world. It
was acquired by Datatec in 1997. During this time he spoke at many
industry conferences throughout Southern Africa, including being the
concluding speaker at one of DiData's Top 100 Clients conferences.

Neil then went on to cofound Fundamo, a mobile payments company backed
by Sanlam, Venfin and Mark Shuttleworth. Fundamo employs over a two
hundred people and has installations in over twenty-six countries. It
was acquired in by VISA in 2011 for $110m.

Neil now focuses on strategy consulting for corporates and startups.
He has worked among others for Sanla and Avusa and with startups in
fields such as healthcare, artificial intelligence and mobile

Neil's other passion is working with people. He is an elder in the
Knysna Vineyard Church, where he heads up the youth ministry. He also
runs workshops on parenting teenagers, mentors township teenagers, and
has served on the Management Committee for Knysna Child Welfare. He
has a keen interest in civics and has served on the Knysna Ratepayers
Executive, the Lake Areas Advisory Committee, and was a founding
member of the Garden Route Protected Area Committee.

Neil holds a Bcom(Hons) degree from UCT and is a member of Mensa. He
has run Comrades and enjoys watersports, reading and music.

Alex Fraser


Alexandra joined the Invenfin team in 2009 after completed her Masters in International Business and Emerging Markets (cum laude) as a Chevening scholar, at the University of Edinburgh’s Business School. Her degree focused on finance and technology management, with her thesis analysing the Venture Capital Industry in South Africa. Alexandra is involved in sourcing, managing and assessing all new investment proposals for Invenfin, using her technical and business background to achieve this. She is also responsible for the organisation’s marketing and communications, regularly speaking at conferences, guest lecturing and writing articles on entrepreneurship, fund raising, venture capital and intellectual property. Alexandra also has a B.SC in Molecular and Cell Biology and Post Graduate Diploma in Entrepreneurial Management from the University of Cape Town and has worked for a number of companies in South Africa, Australia and the United Kingdom. She is passionate about entrepreneurship and has worked closely with Government, University Technology Transfer Offices and the Private Sector in the start-up space. Alexandra is also the Chairperson of Silicon Cape, a network for entrepreneurs aimed at creating a vibrant tech ecosystem in South Africa.

David Duarte

Treeshake   |   LinkedInGoogle+

Dave Duarte is the CEO of Treeshake, a learning company that is developing a more digitally savvy society. He founded Africa’s first business school courses on Social and Mobile Marketing at the University of Cape Town, and lectures on the Executive MBA. He also launched the Ogilvy Academy, which grew out of South Africa’s top ad agency to being a standalone business serving clients around the world. Previously Dave started the Geek Dinners, co-founded Cerebra and 27dinners, and has been involved in enough failed businesses to have learned some important business lessons on the way. He is an advisor, trustee, investor & board member at various tech startups. Accolades include being selected as one of Mail & Guardian’s Top 200 Young South Africans

Jess Green


Jesse Green is currently a high-tech business owner and consultant

Fraser Black


Fraser Black is a digitally-powered agency-side marketer / entrepreneur working at Director level with more than 15 years' experience supporting blue-chip brands and start-ups. Fraser is your archetypcal entrepreneur... He currently owns a local search engine marketing agency, an online florist and an online training company. Fraser graduated Cum Laude in Marketing from the IMM and the Red & Yellow School. As far as tech startups go, Fraser has pretty much seen it all... having spent 10 years in London as the Co-Founder & MD of Firedog Design, a digital and online branding agency, that specialises in online branding and technology. Does Fraser know his stuff? Well, he led a team that was responsible for creating 6 brands on behalf of the BBC from 2003 to 2009.

Jason Haddock

Business Intelligence @ Saratoga

Jason has previously helped start up a number of successful technology companies and now heads up the business intelligence and innovation competencies at Saratoga Software. He is busy with a masters degree in innovation and is passionate about helping entrepreneurs start up globally successful business in South Africa. Being a serial optimist, Jason is passionate about making a positive change in the world and believes that Africa, and specifically South Africa are well positioned to be a catalyst for this.

Ian Duvenage

Frost and Sullivan

Ian is the Business Unit Leader for the Information and Communication Technologies team at Frost & Sullivan Africa. He works with local and international clients across all industry verticals, with the ICT sector as his primary focus. Ian has 7 years of experience within the business consulting industry and his expertise covers financial services, retail, logistics and ICT.

Joana Picq   |   LinkedInGoogle+

Joana is a civil engineer turned serial entrepreneur and tech fanatic. She worked for 8 years as an International Business Manager at IBM in Brazil, Microsoft in Paris & Munich (incubating acquired software companies across Europe, Middle East and Africa), then VMware in London (running OEM Alliances at EMEA level), before moving to the web industry and becoming an entrepreneur.

After the successful launch of in the UK, Joana founded 3 other businesses, from online marketplaces in Brazil to Business Services in Europe.

After a stint as Entrepreneur in Residence at xMillion Capital, Joana moved back to Brazil in 2011 to launch

Now based between Rio, NYC, Europe and Cape Town, Joana is currently a partner at Jampp, the leading technology for performance marketing in mobile. She also acts as a Global Ambassador for startup accelerator Papaya Ventures and is an active mentor/advisor to over 10 accelerators globally, including Dreamit (NYC), LeCamping (Paris) and 21212 (Rio).

She was recently ranked number 10 in the NEXT 100, a list of the 100 Top Influencers of the European Digital Industry in 2013, and won TheNextWeb USA Mobile Startup Rally in NYC.

Joana also acts as board advisor to and, supporting women entrepreneurs in tech.

Bronze/Media Sponsors
Tarisai Garande
Julian Parr
Erik Brits
Aabida Davids
Jo Chevalier
Francie Kohler
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